The Marketing Funnel – How to Visualize the Journey of Your Customers

Marketing funnels are visual representations of customers going through the process of learning about your product or service to buying it. It’s one of your best tools for gaining insight and identifying the bottlenecks and eliminate the bottlenecks.

The traditional marketing funnel divided into four phases which are: awareness, curiosity as well as consideration and then action. The stages were modeled on the AIDA framework but modified according to current trends in consumer behavior and the digital revolution.


Marketing funnels cannot be completed in the absence of awareness. This is the initial step to gaining a prospective client or customer. You have the chance to let them know about the things your business is and who you are.

There are many different methods to tackle this particular stage of your marketing funnel. The best strategy to use for this phase is to communicate information about your brand that is relevant and informative but also entertaining and interesting. It is possible to do this via several channels like social media, blog posts as well as webinars.

Direct mail is yet another successful way to spread the word out regarding your company’s brand. Postcards can be sent with fun stickers branded with your brand, and notes written in handwriting with the logo of your company to raise awareness about your brand and products.

The use of social media allows you to contact potential customers and clientsand to encourage them to share the services you offer and your company with family and friends. It is possible to create a group of people who are passionate about your company, and eventually they’ll become your advocates.

Marketing funnels are constantly changing. It’s essential that you monitor it continuously and analyze it in order to identify if you can make any improvements for customers. It is essential to collect both qualitative and quantitative information to determine the extent to which your marketing funnel is generating new leads and conversions.

Your business’s performance is dependent upon your ability to keep your customers satisfied by providing the service or products that they want. It can be assessed by the scores of satisfaction ratings and retention rate, regular revenues and active customers.

Though these are quantitative statistics they should know the way your customers interact with each piece of content. In this case, you could observe the effectiveness of your CTAs on your blog posts to find out which ones have the highest conversion rate. This will provide you with an idea of what posts are the best at getting prospective customers to the next stage on your channel.


This is the perfect opportunity to show off your product’s capabilities. Your audience begins to evaluate your offerings and make the decision as to whether or not they want to buy. The solution you offer could be the most unique solution.

This stage requires creativity in your content, and it should show how much you value your customers’ money. A professionally designed landing page can present your greatest features. Additionally, it could be beneficial for you to setup a live chat or FAQ section where they can get answers to their final questions before they decide to decide to purchase your item.

If you are able to pay for it, multi-channel advertising is an choice. The phase of interest is your time to shine. You can re-engage visitors with emails and social media posts which provide the appropriate type of content to encourage users to move from being a visitor to lead. What’s more, it is possible to monitor your client’s performance and ensure they are satisfied through every step of the way. Ortto is a CRM and analytics platform which allows you to track customer behavior for the purpose of creating relevant marketing material.

Take into consideration

In the process of considering, prospective customers look over your service or product to determine whether or not it’s an appropriate match. People can be waiting for weeks even months before deciding whether they’re interested in purchasing your product. It’s essential to give useful information and materials that will aid in this process.

Brands may also make use of considerations to increase brand awareness. The way to do this is through providing relevant content to their customers, such as providing product comparisons and samples or free trials.

The brand can engage prospects through email, targeted content as well as case studies at this stage. It can also be used by brands to inform potential customers about the services offered by their brand.

Also, you can boost the conversion rate by asking your existing clients to share with their peers about their experience. This is among the most efficient methods to increase repeat sales, and it can result in higher average order value (AOV).

Having a well-established marketing funnel is crucial to your business’s success and growth however, it is important to keep your strategies flexible. Your strategy for marketing may have adapt to remain relevant with evolving technology and advanced consumers.

It is possible to create better strategies to help prospects navigate the buying process, starting from awareness to advocacy. The ability to target your users is based on previous actions.

If someone already knows the name of your business You might have them follow your social media accounts or join an email mailing list. Also, they might listen to an audio podcast. These interactions can be mapped to identify the stage in that they are and then target them with messages which match.

marketing funnel For more tips on developing your funnel, read our blog post How to Find the Marketing Funnel you are using. In it, we will examine different forms of the marketing funnel and the best ways to apply them. You will be given ideas that will help you develop an effective strategy to increase the revenue you make and improves your conversion rates.


Conversion funnels help you visualize your customers’ entire journey. Conversion funnels help determine why some visitors convert more than others.

The online conversion funnel can be an excellent tool to evaluate and optimize your marketing activities. Analyzing the performance of your funnel could assist you in improving your user experience as well as boost sales.

The marketing funnel is the process that is ongoing, so you must continue to refine your marketing strategy to keep current with the changing needs of your customers. Your prospects can be engaged in a way that encourages them to purchase through this method.

It’s an essential step on the customer journey since it assists in building trust with your clients. This helps you build connections with customers who are interested in your services who will then be more inclined to purchase with you in the future.

In this phase when you are able to draw potential clients towards your product or company by advertising or other types of marketing. This includes blog posts as well as social media posts.

You may also use methods of marketing offline to contact people who might be interested in your products in certain instances. If the audience you are targeting is in certain areas or is of a specific age, this is an option.

If, for instance, you’re a food writer who is selling cookbooks, you may use your blog to attract customers who are searching for recipes. Then you can make use of your newsletters and other instruments to nurture these potential customers and entice buyers to complete a purchase.

Important to consider that each and every one of your conversions can be a positive for your business. A higher conversion rate indicates that your site is receiving higher traffic and is not costs you. It also means that the visitors spend longer on your website and browsing many more pages.

Analyzing the analysis of your Google Analytics reports allows you to measure the conversion rate for every step of your sales funnel. This information to decide if your funnel is profitable or not.

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